THE LILBURN BUSINESS SPOTLIGHT
Uniting local businesses to collaboratively reduce direct marketing expenses.
Exciting News!! If you’re a local business in Lilburn and Lawrenceville here’s your chance to join an impressive 9″x12″ postcard campaign targeting residents in Lilburn, Lawrenceville and neighboring areas! By collaborating with 20 local, non-competing businesses, you can advertise at an incredibly low cost. Let’s get started!
Email:
info@lilburnbusinessspotlight.com
Call/Text: 770-588-3887
Exciting News!! If you’re a local business in Lilburn and Lawrenceville here’s your chance to join an impressive 9″x12″ postcard campaign targeting residents in Lilburn, Lawrenceville and neighboring areas! By collaborating with 20 local, non-competing businesses, you can advertise at an incredibly low cost. Let’s get started!
“Enjoy full rewards while paying only a fraction of the cost. This exclusive offer is limited to one business type per card, so act quickly to stay ahead of your competitors—join us today!”
Reach 10,000 households in Lilburn, Lawrenceville and neighboring areas affordably! The Lilburn Business Spotlight connects local businesses through a shared direct mail campaign.
Let’s get started!
Enjoy full rewards while paying only a fraction of the cost. This exclusive offer is limited to one business type per card, so act quickly to stay ahead of your competitors—join us today!
WHY JOIN THE POSTCARD CAMPAIGN?
1
Cost-Sharing Magic
Rather than having one business bear the full cost of a mailing campaign, they collaborate by sharing both the space and the expenses on a single postcard with multiple businesses. This significantly reduces each participant’s marketing costs while still providing extensive local outreach.
2
Local Visibility
A restaurant, a hair salon, a gym—no matter the type of business, they want their message seen. When the 9×12 postcard lands in someone’s mailbox, that business gets prime front-page exposure to thousands of potential customers within their own community.
3
A Tangible, Trusted Format
People tend to trust items they can physically hold. Because the card is packed with various local offers, it resembles a mini catalog of deals rather than just a standalone ad. This makes recipients more likely to browse through it instead of discarding it.
4
Community Focus
Being featured alongside other local favorites positions each business as part of a supportive community network. This creates a ‘rising tide lifts all boats‘ effect, where everyone benefits from increased brand recognition and foot traffic.
5
Exclusivity
Imagine being the only plumber, the only electrician, or the only realtor, etc. featured on a highly visible marketing card. That’s the exclusive advantage we offer. Unlike traditional advertising platforms saturated with competitors, our cards guarantee you stand alone. This exclusivity is a very powerful draw!
6
We handle everything!
From design, printing, postage, and postal paperwork, we take care of it all.
7
Unmatched quality
The postcard is 4/4 color(both sides are fully colored), 14pt cardstock, UV ultra gloss.
8
Unbeatable Price
Only 5.5 cents, 6.5 cents and 7.5 cents per card for a small, medium and large listing respectively!
Make a Splash!
Be part of this massive postcard campaign reaching 10,000 households in Lilburn and nearby communities.
WHAT IS THE COST?
- Small ad: (5.5 cents/card) $550
- Medium ad: (6.5 cents/card) $650
- Large ad: (7.5 cents/card) $750
WHAT INFORMATION DO YOU NEED TO PROVIDE?
Simply send your ad via email. If you need help designing your ad please send your:
- Business Name
- Address
- Phone
- Website (If applicable)
- Company log
- Your Special Offer/Promotion(Great way to get an awesome response!)
Frequently Asked Questions
Why is the price so affordable?
Because each business is sharing in the cost, we’re able to get the price down to just a few hundred dollars per business. Normally it would cost a single business about 6 to 8 thousand dollars to send out a single direct mail campaign to 10,000 households. Our goal is to make direct mail affordable and accessible for all small to medium size local businesses.
Where do you mail the cards?
We mail the postcard to different zip codes located within Lilburn/Lawrenceville and surrounding areas. Each time we make a community postcard we pick different zip codes so you can reach new customers. Within each zip code there are specific mail carrier routes. We carefully select the best routes that target areas with higher average household incomes.
How do you mail the cards?
We send the postcard through USPS carrier routes, also known as Every Door Direct Mail (EDDM). This program enables businesses to reach a wide local audience while reducing costs compared to targeted direct mail.
When do you mail the cards?
We mail the cards out once all the spots are filled, designs are completed and the cards are printed. This usually takes about 2 weeks to fill the spots and then another 2 weeks for design & printing. The whole process typically takes about a month from start to finish.We will keep you updated if there are any delays in mailing times.
Are there any additional fees?
Ad spots start at just $550, and that includes everything—design, printing, and mailing to 10,000 households. There are no hidden fees, so you’ll know exactly what you’re paying upfront.
What results can I expect?
While we can’t guarantee specific results, our past advertisers have reported great success. Many businesses experience a significant increase in inquiries and sales within days of the card arriving in mailboxes. The Lilburn Community Card is designed to maximize exposure and engagement by targeting local households with above-average incomes.
How is the ad designed?
Our team will work with you to create a stunning, professional ad that grabs attention. During the purchasing process, we will collect some information about your business including your logo, offer, pictures, contact, the colors, fonts and pictures to match your business style & branding. We want your ad to stand out, appealing not only visually but also emotionally, capturing attention and inspiring action, which is why we offer free revisions to ensure it’s perfectly tailored to your vision.
What offers work best?
Offers with a clear value, like discounts, free consultations, or limited-time specials, tend to perform best. We can help you craft an offer that appeals to your target audience.
How often is the card sent out?
We mail the card regularly, with a new campaign about every 4–6 weeks. When we start a new campaign, we send an email to everyone on our waitlist. This schedule gives you consistent opportunities to reach new customers in your local and surrounding areas.
Can I advertise in different areas?
The routes are already set, but you can let us know which areas you’re interested in, and we’ll work to create a new campaign in your preferred area. We will be expanding our routes soon.
Can I track my ad results?
Yes, typical methods include keeping track of redeemed coupons, using a dedicated phone number, or employing QR code scan tracking tools. However, not everyone prefers these approaches. Sometimes, the goal is simply to ensure your business reaches the right audience without competitors.
Which businesses typically see the best results?
Local service-based businesses, retail stores, and restaurants tend to see the best results. However, any business offering a great deal or unique service can benefit!
About
Lilburn Business Spotlight
Hello! My name is Don-Andrew, and I’ve proudly called Lilburn my home for the past four years. As a fellow small business owner, I’m passionate about seeing our local businesses thrive. I understand that marketing can be a significant expense, which is why I created The Lilburn Business Spotlight postcard. This initiative allows small businesses to market their products and services to the community and surrounding areas effectively and affordably.
By sharing the cost of the postcard, each business gains valuable exposure while saving money—it’s a win-win! I look forward to collaborating with you. Please feel free to reach out if you have any questions.
-Don-Andrew
